Juice & Boost

Morning pick-me-up

OVERVIEW

Mornings are tough, especially on long-haul flights. Juice & Boost is a meal solution designed to kick-start your day when jet lag sets in. It features a combo pack of overnight oats and a punchy fruit shot, ensuring a refreshing start to your day.

The project brief called for a product name, structural design, and graphics that reflect the product's tone: bright, bold, and energetic. Juice & Boost is part of the retail onboard range available for order from in-flight menus.

Additionally, the packaging includes bamboo cutlery solutions to enhance sustainability.

ROLE

Packaging Design

Brand Direction, Packaging Construction, Prototyping.

Spring 2023